Algeria Gate: Algerian mobile operator Mobilis has launched M-View, a new service that transforms the waiting time before a phone call is answered into an interactive visual experience. The announcement coincides with the expansion of the company’s fifth-generation (5G) network and the development of its digital services.
The launch was announced during a ceremony held at the El Aurassi Hotel in Algiers, under the supervision of Mobilis CEO Chaouki Boukhazani, ahead of the 72nd anniversary of the outbreak of Algeria’s National Liberation Revolution.
M-View introduces a new calling experience
M-View is the main innovation unveiled by Mobilis. The service allows visual content to appear on the caller’s phone screen while waiting for the recipient to answer, offering an alternative to traditional audio ringback tones.
The service targets both individual users and businesses, with different visual content available through its dedicated online platform, mview.mobilis.dz.
The launch marks another step in Mobilis’s strategy to expand value-added services and integrate digital solutions into the telecommunications experience.
Mobilis Unit reaches 2.5 million subscribers
On the commercial front, Mobilis announced that approximately 2.5 million subscribers are using its Mobilis Unit unified credit system, which underpins its Revolution offers.
The system allows customers to use a single credit balance for calls, text messages and internet access. Consumption is calculated at five units per minute of calls, 10 units per SMS and 50 units per gigabyte of data.
The offers also include benefits related to carrying over unused units and renewal bonuses, subject to the applicable conditions.
Mobilis is also continuing to develop its digital services through the Mobilis Care application, which enables subscribers to manage their mobile lines and access various services remotely, reducing the need to visit commercial agencies.
5G coverage reaches 35%
Regarding network infrastructure, Boukhazani announced that Mobilis’s 5G coverage has reached 35%, with 3,800 sites reported as part of the network’s deployment assessment.
He also stated that Mobilis ranked first in the evaluation of bids for licences to establish and operate 5G networks in Algeria, highlighting the frequency resources available to the operator to strengthen its network capacity.
The expansion of 5G remains a key component of Mobilis’s strategy. The technology offers higher data transmission speeds, lower latency and greater capacity to support intensive internet use and digital services.
Beyond improving the smartphone experience, 5G is expected to support businesses’ digital transformation and facilitate the development of new applications across industry, services and the digital economy.
A strategy focused on digital transformation
Addressing the ceremony, Boukhazani linked the significance of the November 1 anniversary to the company’s future ambitions. He reaffirmed Mobilis’s commitment to providing customers with greater freedom of use and technological choice while continuing to improve service quality.
He also stressed the importance of continuously evaluating performance and addressing shortcomings, noting the company’s willingness to identify weaknesses and work to overcome them.
The announcements reflect Mobilis’s efforts to combine improvements to traditional telecommunications services with innovative digital solutions and the expansion of its 5G infrastructure.
Through M-View, the wider adoption of Mobilis Unit and continued 5G deployment, the operator aims to strengthen its position in Algeria’s telecommunications market and respond to the sector’s rapid technological changes.