Algeria Gate : Twenty years of global leadership in the TV market, and an industrial complex in Sétif that has become a model for industrial partnership beyond simple assembly. With this dual bet, Samsung Electronics took part in the 57th edition of the Algiers International Fair (June 22–27), combining a showcase of its latest technology with a reaffirmation of its growing industrial footprint in Algeria.
Samsung launches the Galaxy S26
On the technology front, the company unveiled its Galaxy S26 series, built with advanced AI capabilities, alongside hands-on demos of the Galaxy A17 and Galaxy A07. Samsung also highlighted its SmartThings platform for smart homes, presenting connected solutions that allow devices to integrate seamlessly and enhance the user experience within a fully connected digital ecosystem

On the industrial side, Samsung showcased the progress of its partnership with Sinova in Sétif province. Launched in 2023, the project is part of a broader strategy to strengthen local manufacturing capacity and expand technology transfer within the Algerian market.
Among the key figures the company presented:
• A 65% local integration rate in the production of refrigerators and washing machines
• An industrial complex spanning 75,000 square meters in Sétif
• Local production of 25 TV models, ranging in size from 32 to 85 inches
• Manufacturing and assembly operations based on the CKD and SKD systems
These figures reflect a broader push to support Algeria’s industrial capabilities in the


electronics and home appliance sectors, contributing to national goals aimed at raising local integration rates and developing industrial value chains beyond the hydrocarbons sector.
In this context, Johnny Jung, General Manager of Samsung Electronics Algeria, said the company’s priorities go beyond manufacturing and marketing, extending to technology transfer and the development of local talent, with a focus on AI solutions designed to meet the real needs of Algerian consumers.
In this context, Johnny Jung, General Manager of Samsung Electronics Algeria, emphasized that the company’s priorities extend beyond manufacturing and marketing to include technology transfer and the development of local talent, with a particular focus on AI-driven solutions designed to address the real needs of Algerian consumers.

By combining the presentation of cutting-edge digital innovations with the expansion of local industrial capacity, Samsung appears to be reinforcing its long-term commitment to Algeria not only as a promising consumer market, but also as a manufacturing platform capable of attracting higher-value technology investments and supporting the country’s ambitions for a more diversified and competitive economy.
By combining the latest digital innovations with an expanding local industrial footprint, Samsung appears to be cementing a long term commitment to Algeria not just as a promising consumer market, but as an industrial platform capable of attracting higher value technology investment and supporting the country’s ambitions for a more diversified, competitive economy.




